Sales and Marketing
Training Program: Sales and Marketing
Effective marketing and selling skills are
vital to any organisations survival,
progress and success. In the era of high
competition this skill is extremely
important. Organisations must beat their
competitors, be aggressive, be able to build
effective brands, must engage with their
clients more aggressively at all platforms,
be able to hold on to their prices by not
giving discounts amidst the fiercest
competition and be able to ongoingly
increase their sales, market share,
profitability and be able to generate
ongoing customer excellence for retaining
and expanding a happy customer base
continuously.
Our courses on sales and marketing are
undoubtedly the best in the country. Our
courses not only enhance individual selling
skills, help develop successful sales
strategy but also they teach how to set
aspirational sales targets and achieve them
with our granular complete dashboard
approach over the years our courses are
generated record breaking sales results for
a host of clients like ACC, Lafarge, Maruti,
Birla Corporation, Emami etc. to name only a
few. A couple of years back our intervention
also received a National Award.
Many of our programs are in a workshop mode
and some are in the form of yearlong
interventions where a pan India / pan
International sales team undertakes our
training through a Sales Academy approach
where we monitor the progress of each
individual and each team over a period of 1
year or more to help them achieve record
breaking history making sales results.
Results
♦ Meet sales targets and make the most
of opportunities and translate sales and
marketing training effort into real time
profits
♦ Eliminate the negative impact of
missed sales opportunities on your
business
♦ Successful business strategies leading
to increased productivity
♦ Reduces risk of business failures
♦ Increased employee motivation
♦ Higher efficiency
♦ Analyze the hidden needs of the
customer
♦ Perform gap analysis
♦ Ways of creating a positive experience
for the customer
♦ Dealing with possible challenges of
losing a customer
♦ Business expansion with repeat and
referred business
♦ Reduced cost for customer acquisition
♦ Fosters mutual respect between
business and customer
♦ Creates a delightful experience for
the customer
♦ Increased revenue
♦ Know your market needs, identify gap
with the existing product line and take
suitable measures
♦ Reach out to maximum public
♦ Create credibility among your
customers
♦ Promote the value of your products
♦ Support and help appropriate pricing
over competitors
♦ Attract new customers
♦ Retain old customers and widen your
influence zone through reference
♦ Protect your business from any
expected/unexpected economic
fluctuations
♦ Create reservoirs of trust and faith
and promote organization's goodwill
♦ Expand massively in the existing
market and create new markets.
♦ Make use of different social media
platforms
♦ Increase the visibility factor of your
organization within the same industry
♦ Help you create consistency of your
services and quality standards
♦ Promote and expand the existing
customer zone
♦ Understand different models of
negotiation
♦ Choose appropriate negotiation style
as per the situation
♦ Prepare for win-win negotiation
♦ Bring in negotiation in daily life
♦ Improve relationships and reduce
conflicts with effective negotiation
skills
♦ Leads to professional development in
terms of better career opportunities and
sustaining the growth rate
♦ Reduces the chances of getting into
conflicts
♦ Higher the profitability factor which
you can create for your organization
♦ Builds in the ability to persuade
♦ Understand the key essentials of
sales.
♦ Get internally motivated for more
number of closures
♦ Develop SMART goals
♦ Create and present meaningful
information to the client
♦ Identify the hidden need and address
it appropriately
♦ Create closures effectively
♦ Learn follow up and post closures
strategies
♦ Build customers on reference and
repeat business
♦ Develop rational problem solving and
decision making techniques
♦ Transition from sales to effective
sales management process
♦ Effectively prospect new market and
clients
♦ Ensure high productivity from your
team members
♦ Plan and organize in advance
♦ Bring in standardization
LIST OF TRAINING PROGRAMS
# Sales Fundamentals
# Customer Service
# Customer Retention Strategies
# Brand building strategies
# Advanced Selling Skills
# Triple your Business Growth by
building a World-Class Salesforce - Our
Sales Academy - Certification Program
# Sales Target Setting - Making the
granular Roadmap - preparing your sales
dashboard
# Managing your Sales team - for Sales
Managers
# How to run robust review meetings for
maximum output
# Negotiation skills clinic